Audience research

I conducted a survey for students in my group with a range of questions and a number of answers to choose from:


1) What style of music do you tend to listen to? 
R&B     Indie     ROCK     Pop     Hip-hop     Rap     Dub step     Hardcore     Other


17% listened to ROCK when Pop received 25% of votes, joint with Indie (25%), 17% of students preferred R&B, and only 8% were intrested in Dub step. 8% of the class answered Other.


2) If you buy/ were to buy, what top 2 magazines would you choose?


25% of students were more interested in Kerrang along with Q, however NMA topped it with 34% of votes, while Metal hammer and BBC only received 8 % of votes each.


3) How much would you be prepared to pay for a music magazine?
£1-2.99     £3-4.99     £5+


50% of students said they would be happy to pay from £1 up to £2.99, the other 50% of students said they would pay between £3 and £4.99. Nobody was happy to spend £5 or more (understandable in my opinion)


4) If you could buy any style of magazine, what style would you choose?
Music     'Gossip'     Real life     Garden & home     Cooking     Fashion/Hair     Other


The Music magazine took the lead with 40% of the students vote, followed by a 30% interest in 'Gossip' magazines, the other 30% was split between Real life, Fashion/Hair and Other with 10% of votes each


5) What attracts your attention to a magazine?
Colour scheme     Feature person     Content     Cover Stories     Other


45% of students agreed that the Feature person was the biggest attraction of a magazine, surprisingly only 11% thought the content of the magazine was what they found the biggest attraction. 33% of students voted the cover stories as being the biggest attraction of a magazine, the other 11% voted other.


6) In 5 words, how would you describe each genre?
R&B     Indie     Rock     Dub step


R&B was described in ways such as 'chavy,' chart music, trendy, entertaining, rap, popular, and 'catchy,' many seemed to agree that R&B was chart/ popular music. Indie music was said to be annoying, 'for rich kids,' successful, guitar based, festival music and laid back, unlike R&B there was a difference in opinion with regards to how people felt about indie music. Rock music was described using 'mosh pits,' guitars, hot guys, aggressive, heavy and hard, people seem to have a clear understanding of Rock music (some possibly bigger fans than others 'hot guys') although talking to those who are fans, apparently the non-rock-lovers have a huge misunderstanding of the genre. Lastly Dub step was described as 'alright at parties,' club music, loud bass, upbeat and a bit over used, from opinions it seems that Dub step has it's place, unlike other genres where they are deemed acceptable anywhere, Dub step is seen as club music.