Friday, 8 April 2011

Question 4 - Who would be the audience for your media product?

It is perfectly clear by the style and contents of my cover that it is not aimed at rock fans, unlike KERRANG. Just by the style of the artists featured for a start; Blair sponsors a high street chiffon jumpsuit, accompanied with colourful beads around her neck and a loose, messy up-do with a simple pallet of make-up. However KARRANG's artist is neck to fingers in tattoos, a grade one hair cut and a black motif t-shirt. Although neither are one end of the extreme to the other with their choice of clothing they are both very different. Anyone could sport their style but we have to take into consideration their poses. KARRANG's artist is featured screaming down his microphone, which he is holding with both hands, and his eyes are tightly shut, in comparison with EUPHORIA's artist, she is facing to the right, eyes avoiding the camera with a hand on her hip. EUPHORIA's cover image is a lot softer than KERRANG's, and so is its music.
     EUPHORIA's colour scheme of pink and black is also very feminine in contrast with KERRANG's black red and white, but the style of text is also very different - EUPHORIA's text is in both lower case and capital letters, with a range of fancy text types; however all of KERRANG's text is in basic capital letter and bold colour.
     The other artists featured/mentioned on the front cover are also a big give away. KERRANG features SLIPKNOT and APOCALYPTICA who are also 'rock/ metal/ punk' artists, but EUPHORIA mentions artists such as Rihanna, BeyoncĂ© and Alicia.K - also big 'R&B' artist. The feature artist CONVERGE in KERRANG have also been around for the last two decades so their fans are likely to be older than your teen, however EUPHORIA's Blair is only in her late teens and has only just hit the charts so her fans are likely to be teens and early 20s.
     I believe it's safe to say that EUPHORIA's target audience is 'girly' girls of an age range from 15 to 25 who are into high street fashion and R&B music.

I believe my double page spread supports my target audience that I aimed for in my front cover. Blair portrays a positive image of 'typical' girls around her age - her audience. She talks about all the stereotypical things that 'girly' girl social groups of that age do... boys, fashion, food, best friends and texting.
     R&B is the norm for a clubbing scene, those who like clubbing generally like to socialise. Those who are into fashion tend like shopping and usually consider it more of a hobby more than an experience, and those same people who like to shop tend to have a very big wardrobe. Anyone who has a big wardrobe likes to show it off so they therefore socialise, and clubbing is usually the best place to do this.   
     All of the above support the ideas of an R&B lover, and it is normally visually supported too.

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